Client: Moon Baby Magic

Project: Copywriting, marketing strategy and art direction for Ventura County-based Doula & Yoga Teacher’s newest workshop offering. The goal of this project was to provide clarity and marketing direction.

This workshop was framed using florals and pink to communicate femininity and incorporates the brand color’s, turquoise and soft tan. The language used, position’s the teacher as an expert in her field as well as a coach, guide and friend. It approaches the topic in a palatable manner from both a scientific and spiritual perspective which helps the reader digest the information.